Baller
The goal of this project was to create an amazing digital experience that showcase the beauty and innovation found in overlooked elements.
Defining the User
User Interviews
I conducted 10 interviews to gain insights into users' needs, preferences, and challenges with sports balls. These interviews helped to guide my design decisions and ensure the product meets real-world needs effectively.
Ryan
The athlete
Athletes are keen to understand how sports balls perform in terms of distance, control, and durability, emphasizing the importance of materials and feel for optimal gameplay.
Todd
The dedicated Yankee fan
Sports enthusiasts want to learn about the versatility and differences between sports balls, with an appreciation for an easy-to-use design that enhances their overall experience.
Lily
The curious student
Students are primarily looking to discover the "secrets" that lay within these objects. They want to learn what they would see if they broke open one of these balls.